This is double page spread from VIBE magazine. Vibe is a music magazine that is focused on Rnb and hip hop music, which is aimed at young adult readers . The text on the double page spread is going down in columns which is a common convention of all media texts since it makes the text easier to read.
The layout of the article is very simple and easy to navigate around since it is clearly set out.
The anchor image of the page is only image on the page and is of the artist which provides a mode of address because both he and the child with him are looking the readers, allowing them to relate and with him and feel more involved in the article. The story goes downwards and then around the image in the centre of the magazine, providing a narrative for the readers.
The purpose of the article is to inform the readers about the recent interview with reggae dancehall musician Mavado. The double page spread conforms with the house style because of the font. There is not a title to the article but there is just a pull quote from Mavado which says "Everybody wanna see, what's mavado gonna do? Who's goin up against Mavado? Who's gonna die?"This has an effect on all of Mavado's fans because it is the latest interview with the big star from Jamaica and it also connotes anger and malice which would make the readers want to find out both why he is so angry and who his anger is aimed at.
The use of pull quotes is a typical convention of music magazine interviews because it makes it clear to the reader that they are connecting to the artist and reading their actual words, rather than it just being a review.
The image size for the article is average because there is a lot of information and only one image. The background of the image is of a run down building which links to the article . The image is of Mavado with a little girl in the Jamaica and they both look sad. This is used to make the reader feel sorry for the little girl and it shows she lives in a poor environment. It also makes the reader want to find out what Mavado is doing in this poor enviroment and what connections he has with the little girl. In the background of the image you can see other men sitting around in some poor area. But you can see three other people who are wearing sunglasses and they seem to be Mavado's bodyguards. This is the reason why the image has not been cropped. The text size is very small and lots of information is squeezed onto one page which is uncommon for music magazines since younger people find it difficult to digest big chunks of information due to being part of the 'MTV generation' where everything is fast moving.
The article is about something that is really happening and this links back to the magazine because the magazine is about serious and real things that are happening in Hip Hop. The tone of the magazine is friendly but serious and this also links back to the magazine. There is no intertextuality throughout the double page spread.
The article is set out with dates as subheadings 'January 13 2009 Stephen Megreggor is battling the sniffles through the smoke'. This makes the magazine appear informative but also casual as it is set out similarly to a diary.
The language used throughout the magazine gives the article a conversation feel since slang and colloquel phrases are used throughout to make it seem as though the reader is chatting with a will informed friend. The writing style is both formal and informal at times to appeal to both the younger and older target audience but because Mavado is older, the writing style is more formal so as to connote maturity.
The background of the spread is a slightly dusty grey, so as to link to the dusty, dryness of the centre image. It also allows the bright, bold red typeface to show up clearly as well as making the black text easy to read.
The typeface is the same throughout the entire article as it very easy to read and is also a narrative device so as to lead the reader around the page.
In conclusion, the article is reletivly unconventional in the respect that there is a lot of text crammed onto one page, which is unusual for an article which is aimed at young people, in which most text is consolidated into bitesize chunks of writing. However, other conventions are followed, such as the pull quote and the main, anchor image in the center of the page.
It is also very unconvetional for a music magazine to feature an article that covers such a serious topic, since they usually cover topics about the artist and their work, rather than their home.
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